Throughout the years, especially with the large influence of social media, there have always been a fluctuating stream of microtrends that take over the internet for short amounts of time. These trends, according to The Harvard Crimson (thecrimson.com), consist of “cycles of short-lived trends that gain a high amount of attention in a fairly short period outside of traditional trend cycles, and then fall off the grid and lose public relevance almost as quickly”. These trends are often fueled by big social media platforms such as Instagram or TikTok where ideas can spread and become popular very quickly. In addition, the waves of popularity can be seen in all realms from fashion to food, fitness and more! Abby Reddick (11) explains, “Microtrends are really trendy on social media especially because they are easy to follow along with”.
Although only nearly four months of 2025 has passed, there have already been tons of microtrends that have taken over the internet. Here are a few of the most popular!
- Glickles
Finding its fame in early 2025, near January, glickes were extremely popular on the internet for a short amount of time. This trend involved combining pickles with edible glitter, hence the name glickles. In addition, it was often paired with a matching TikTok sound that called the pickles “pretty pickles”. This was a funny trend to many that was entertaining for the time being, but soon lost its popularity. If you’re ever wondering what a pretty pickle looks like, just enter “glickle” into the search bar and you’ll see a bunch of pretty pickles!
2. “No Buy 2025” Challenge
This challenge was introduced by Elysia Berman who introduced her no-buy rules on TikTok and blew up. Her idea is to help counter overconsumption and over spending to help people, including herself, stay on budget and save money. These rules are tailored around cutting down unnecessary purchases and stopping compulsive purchases. Many people followed this trend as it helps with saving up. In addition, there are millions of people on the internet doing the same thing, so there is a sense of motivation to complete the challenge. Trends like these are super beneficial and can help improve the lifestyle of anyone.
3. Polka Dots
Recently on social media, the rise of polka dots in fashion has become popular again. Starting its popularity online, its fame has been reflected in the fashion industry. Many people are starting to “rediscover” polka dots and embracing the contemporary style. This summer, be prepared to see lots of polka dots, thanks to the fashion influencers who have reignited the flame for this cute fashion style!
To conclude, 2025 has already seen various microtrends and will continue to see more. These trends quickly take over the internet with people endorsing in the funny moments or lifestyle lessons. Mckenzi Reiter (11) shared, “Microtrends are taking over the internet and many people, including my friends and I, have partaken in many of these trends”.
