Labubu, the mischievous yet endearing character created by Kasing Lung and produced by Pop Mart has taken the world by the storm. With its sharp-toothed grin, wild fur, and expressive eyes, Labubu embodies a unique blend of cute and eerie, making it irresistibly charming to collectors. While some may find its design unusual or even a bit scary, this distinctiveness is precisely what sets Labubu apart from more conventionally adorable characters. It carries an impish quality that intrigues fans and sets it apart as a must-have collectible. Its popularity isn’t just about aesthetics; it’s the exclusivity, cultural impact, and growing presence in mainstream fashion and entertainment that have cemented its status in the plush keychain industry.

One of the biggest reasons for Labubu’s appeal is its collectibility. Pop Mart’s blind box format means fans never know which version they’ll get, adding an element of excitement and rarity. Limited-edition releases make certain designs highly sought after, with some figures fetching high resale prices in collector communities. The hype surrounding each new drop fuels a frenzy among fans, especially in China, Japan, and Southeast Asia, where designer toy culture thrives. Social media platforms like Instagram and Xiaohongshu are flooded with Labubu unboxings, custom displays, and trade offers, proving its massive cultural presence.

Beyond its collectible value, Labubu has become a symbol of artistic expression and individuality. Its unconventional design challenges the mainstream idea of what is traditionally considered “cute,” appealing to those who appreciate unique aesthetics. Megan Joshua (10) shares, “I don’t see the hype in Labubus, they’re oddly sized and just look creepy. Personally, I think they’re too big to be on something like a purse.” On the other hand, Chloe Ho (10) exclaims, “I love Labubus, they’re so ugly and scary yet cute at the same time. The longer you look at them, the more you start to like them.” Pop Mart continues to release a variety of themed versions, from celestial-inspired Labubus to vintage, steampunk, and gothic interpretations, ensuring there is always something fresh and exciting for fans. The versatility of Labubu’s design allows it to fit seamlessly into different artistic styles, making it a statement piece for collectors who embrace creativity and the unexpected.

Adding to its global recognition, Labubu has also gained traction in mainstream pop culture, with celebrities like Lisa from BLACKPINK fueling its popularity. Lisa, known for her trendsetting influence, has been spotted with Labubu collectibles, further amplifying its desirability among fans and collectors. Her endorsement, whether intentional or simply a personal interest, has helped bridge the gap between niche designer toys and the global fashion and entertainment scene. Fans of Lisa, many of whom already engage in K-pop’s culture of collecting limited-edition merchandise, naturally extend their enthusiasm to Labubu, making it an even bigger phenomenon.

The demand for Labubu has reached a point where new releases sell out almost instantly, making it incredibly difficult for fans to secure one at retail price. As a result, resale prices have skyrocketed, with rare editions listed for several times their original cost on secondary markets. This craze has also led to the emergence of fake Labubus, often called “Lafufus,” which attempt to mimic the original but lack the same quality and craftsmanship. The overwhelming demand, combined with the scarcity of official releases, has only fueled the obsession, making Labubu not just a toy, but a highly yearned for collectible.