Invented in 1978 by an Australian surfer, Brian Smith, is a brand of shoes that still shines in all its glory today. The brand UGGS specializes in making high quality sheepskin shoes from slippers to boots. Not only do these shoes provide maximum comfort, but it is also a symbol of relaxed Southern California culture.
UGGS made its first appearance as a trending shoe in the early 2000s as celebrities were seen wearing the boots. For example, celebrities such as Beyoncé, Selena Gomez, Paris Hilton and countless others were spotted wearing the boots that became associated with a relaxed lifestyle. In addition to gaining fame through major celebrities, the high quality material put into their famous sheepskin boots are what brought in many customers as well. Seeking both comfort and style, popularity of the boots soon began spreading.
Fast forward to 2024, UGGS have made a comeback in their popularity. After nearly 20 years, seeing UGGS on the street are nothing out of the ordinary. A key factor to the return of UGGS is due to the innovative designs and broad range of products. New products such as sandals, slippers, and sneakers made a viral appearance. Without a doubt, UGGS have surely created great products, but its comeback would have never been possible without the influence of social media platforms and celebrity collaborations. For example, many TikTokers began to show themselves in UGGS therefore reflecting the positives of the brand and causing the reemergence of its popularity. In addition, many influencers have also made videos promoting the brand in casual videos for their followers on all platforms. Lucy Lu (10) shares, “I love my UGGS because of how comfortable they are and how easily they match with my outfits. It’s easy to understand why UGGS have made their comeback in the fashion industry.”
I love my UGGS because of how comfortable they are and how easily they match with my outfits. It’s easy to understand why UGGS have made their comeback in the fashion industry — Lucy Lu (10)
Lastly, UGGS reflect vintage styles. With its major popularity 20 years ago, many people may see it as an emblem of the past. Seen as a retro brand that encourages comfort and casualness, UGGS will continue to be known as a timeless classic. Through new launches of improved products, introduction to eco friendly designs, all while maintaining maximum quality proves to show that this brand has regained their status as a fashion icon in all generations. As a teen involved with the fashion trends, my favorite way to style UGGS is with a comfortable outfit, such as a sweat set or leggings and a hoodie. Due to their sophisticated look, they can pull together any look from casual to fancy.
