Who doesn’t love the sound of the words “sale,” or “discount”? It’s the perfect opportunity to get new clothes–sometimes clothes that end up buried in the back of the closet.

Most people have a closet filled with numerous clothes. But just how many of those clothes are actually worn? An article by The Wall Street Journal presents the truth: “Only about 20% of the clothes in an average person’s wardrobe is worn on a regular basis.” Eventually the unworn clothes will be thrown out or donated, creating more landfill waste and becoming nothing more than a waste of time, money, and resources.

Tom Cridland, a young fashion designer, aims to change the dispensability of clothes through his new fashion line. Called the 30 Year Sweatshirt, Tom has created a sweatshirt made from organic cotton and stitched through fair labor. And best of all, it is guaranteed to last through 30 years of wear. He’s aiming to change “fast fashion,” and go back to the days when clothes would be handed down through generations.

In this modern generation, it is considered to be a fashion “crime” to wear the same outfit multiple days in a row. This results in most of the basic brands of clothing being manufactured in China, India, or Bangladesh, where workers are not paid fair wages and treated harshly. By reinforcing the idea of quality, durable clothes over many, cheaper clothes, Tom hopes to help developing countries grow and reduce the amount of textile waste.

The 30 Year Sweatshirt is simple and versatile, a classic sweatshirt design that comes in nine different solid colors. At only £65.00, or approximately $80, the sweatshirt is a reasonable price for such high quality with a long warranty. Along with the sweatshirt, the collection includes t-shirts of the same minimalistic design, and tailored jackets that are also guaranteed to last for 30 years.

As Tom mentioned in an interview with the Huffington Post, the designer has designed clothes for a number of celebrities, and has a support team of famous names as well. Leonardo DiCaprio, Ben Stiller, Stephen Fry and Hugh Grant are only some of the people that are supporting the 30 Year Sweatshirt, providing more hope that the line will be successful.

Wearing the same item of clothing regularly for 30 years may seem like just a fantasy, but it may soon become a reality. As Alice Ding (9) says,

“Fashion is not about wearing new things all the time, it’s about wearing what makes you comfortable.”

Next time, forget about the cheap shirt that’s going for 50% off, and consider buying something that will last a lot longer.