It’s that time of year again: the time to announce the new Pantone Color of the Year. This year, Pantone chose Ultra Violet, a “complex and contemplative” shade symbolizing the mysteries of the future. Ultra Violet is a blue-based purple bringing forth. Ultra Violet is about energizing, connecting, and seeking tranquility away from society.

According to Pantone, the selection process requires consideration and analysis of trends. Pantone’s color experts at the Pantone Color Institute have to analyze the world looking for new color influences and what is popular. This includes looking at the influences from the entertainment industry and films in production, traveling art collections and artists, fashion, design, travel destinations, lifestyles, play styles, technology, materials, textures, and socio-economic conditions.  Pantone has been influencing the development of product and making decisions in multiple industries for 17 years now. For 17 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

Unlike the past few shades such as Marsala, Serenity and Rose Quartz, and Greenery, Ultra Violet is much bolder and vibrant.

The hue is present all over the galaxy. When paired with neutrals, bright and deeper shades, metallics, Ultra Violet provides a bright new pop amongst different shades and materials.

Be sure to update your closets and homes for the new year with this beautiful shade.