Popularity of the #nomakeup Movement Soars


Walter McBride

Alicia Keys without makeup.

Madeleine Katz, Photojournalist

Many celebrities have become part of the No Makeup Movement where they post selfies where they are not wearing makeup on social media and go out in public without makeup. All over instagram, twitter, and facebook there are tons of selfies and photos under the hashtag #nomakeup.

A major influencer of the No Makeup Movement is Alicia Keys who has been supposedly boycotting makeup. Even though Alicia Keys claims that she is not wearing makeup, on television and in most of her photos it looks as though she is wearing mild and natural looking makeup. “I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” Alicia Keys stated about how she has felt once taking part in the No Makeup Movement, according to the Huffington Post.

On instagram alone, there are approximately 13.5 million photos on the #nomakeup hashtag.

Not wearing makeup makes many people feel more confident about their natural self. “Some people wear a lot of makeup and it changes too much of their natural appearance, so sometimes I think it is good to just stop and give your face a break. And it allows people to see your real face instead of hiding it behind all of those beauty products,” Eloise Barret (9) stated.

Some people find the No Makeup Movement problematic for various reasons, one of them being, “…while the idea of saving all that time, money and mental energy we spend putting on a face is exciting, the lamentable fact is that most of us can’t afford to skip it. Turns out, women who spend time doing their makeup and hair actually earn more in the workplace, Fortune reported in May. Well-groomed females were raking in about $6,000 more annually than their less put-together coworkers,” stated NY Daily News.

Alicia Keys has received a lot of criticism over the No Makeup Movement. On twitter many people are telling her that she isn’t pretty enough to not wear makeup and calling her part in the movement “fake”, as reported by The Oddesey.

Jenne Anekwe (9) thinks that the No Make Up Movement is a great idea.“I completely agree with the No Makeup Movement. It is empowering to women and allows them to be comfortable in their own skin without putting on a mask. This movement also encourages better self grooming. Without makeup, women will be more likely to take extra care of their faces and hair in a more natural fashion. The No Makeup Movement makes women feel beautiful and empowered for who they are naturally, not with who they are with masks on,” she said.

While there are many people who do not agree with this movement, the popularity has soared especially since Alicia Keys has become part of it.