Recently, scientists mapped out the features of the most beautiful faces in the world. Dr. Chris Solomon of the University of Kent in Europe led the study. The conclusion of this study was a result of a computer program that was normally used to identify and construct e-fits of wanted criminals. The software is called the EFIT-V PhotoFit software which is popularly used by the British police. The software’s criteria for the most beautiful face involved factors such as nose length and width, thickness of lips, as well as the hairline. Facial symmetry was also key in the influence of summing up the perfect faces. The study was commissioned by Samsung to promote the launching of the new Galaxy S6 smartphone.

Dr. Christopher Solomon is a world renowned expert in facial mapping so it was no surprise that he was asked to put together a composite of what a flawless face would look like. Solomon graduated with a B.Sc in theoretical physics. Dr. Solomon noted that, “these are the idealized faces according to those living in the UK, so a study in Asia or Africa for example would no doubt have different results.”

The faces were the results of a hundred people that rated the attractiveness which allowed researches to create composite photos showing the archetypal faces of male and female beauty. They were given multiple pictures that depicted what the epitome of beauty was. Models Kendall Jenner and David Gandy are most closely resemble the faces.

This study also brought up differences in the perspectives of a man and a woman. The perceptions of ideal beauty varied from man to man and woman to woman but a male and female perceptions of this ‘flawlessness’ threw up several differences. For example, women preferred a more feminine face than men, drawing up a soft jaw-line, a slim face, and a clean-shaven man, while men had drawn up faces with more masculinity and harsh edges. For the female face of beauty, woman rate up a sexier appearance than men.

The study was not perceived well in the eyes of the public. The controversial study was claimed to be the promotion of a product but several people saw it as discouraging to an average person. That the study promoted the idealization of beauty and the concept of flawlessness and discouraged the naturalness of beauty. Lauren Hutchison (9) stated, “I don’t like the idea of the most beautiful faces in the world because it discourages natural beauty and it promotes the idea that you have to look like the most beautiful man or woman in the world to be beautiful.”