When you think of models, do you picture of a stick skinny woman? In today’s society, the fashion industry instills in people’s minds that the ideal body type is fit and thin.

However, Sports Illustrated strayed away from orthodox views and placed an ad of a plus-size model in its magazine, showing that it is acceptable to be any shape or size. The ad belonged to the online store swimsuitsforall, who had a campaign of “You’ve Got It. Flaunt it.”
After being featured in this year’s Sports Illustrated Swimsuit Issue, Ashley Graham became one of the most famous faces for plus-size clothing, showing off her size 16 figure. “I know my curves are sexy, and I want everyone to know that theirs are too. This is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis,” Graham admitted. She hopes that people will see a wider variety of body shapes in fashion and pop culture.

Recently, in an interview with The Edit, Hollywood referred to Jennifer Lawrence as a role model for curvy girls. Graham bashed them saying that “Jennifer Lawrence is the media’s poster girl for curves — she’s tiny. There needs to be more education in schools, because that’s where eating disorders start. It’s not just about being healthy; it’s also about loving who you are,” she concedes.

With Graham having so much fame and swimsuitsforall getting so much attention, they both plan to start a huge social media campaign, creating the hashtag #CurvesinBikinis to show their curvy girl pride and confidence. “Tastes and body types change over time and curves have never been more ‘in.’ There is no better way to celebrate and show off than by donning a bikini,” said Moshe Laniado, swimsuitsforall CEO and President.

Vanessa Le (11) feels that the curvy revolution is a good thing because “people are fading away from what society tells them what to think– that skinny girls are better looking, and it just opens more opportunities for curvy girls.” She admits, “For sure there will be some people that will be judgy and criticize the whole curvy revolution, but I’m pretty sure the majority will accept these girls.” Similarly, Aimee Lee (12) thinks it’s a good change to step out of the norm. “Our society focuses so much on skinny models that young adolescent teenagers are more susceptible to anorexia and bulimia because they want to be like them.”