McDonald’s “Famous Orders”
February 28, 2023
The McJordan Special. The Travis Scott Meal. The J Balvin Meal. The BTS Meal. The Saweetie Meal. And now, the Cardi B & Offset Meal. Since 1992, McDonald’s have been releasing meals based on different celebrities’ McDonald’s order. Based on the thought that “no matter how famous you are, everyone has a go-to McDonald’s order,” McDonald’s Famous Orders have been released periodically since Michael Jordan’s first collaboration (Insider).
Similar to how their Happy Meal toys are based on recent movies, McDonald’s now has meals based on famous stars and their orders. With the meal itself being a great interest, the merchandise collections are also a major appeal to the public. These include limited shirts, sweatshirts, hats, and much more.
First sold exclusively in Chicago, the McJordan Special was the first collaboration McDonald’s began. The special featured a quarter-pounder topped with pickles, raw onions, bacon, mustard, and barbeque sauce. This combination was created by Michael Jordan after two years of testing different variations of the burger. Since the McJordan Special burgers were so popular, McDonald’s decided to sell them in 500 locations in the states of North Carolina, South Carolina, Alabama, and Tennessee.
After 28 years of no “famous orders,” rapper Travis Scott came out with the Travis Scott meal, a quarter pounder including cheese, bacon, and lettuce; a medium order of French fries with barbeque sauce; and a Sprite. For the price of $6, this collaboration was so loved that some stores temporarily sold out of ingredients in the meal.
Reggaeton artist J Balvin came next in the lineup of McDonald’s Famous Orders. From the menu, J Balvin’s favorites consist of a Big Mac minus the pickles, medium fries with ketchup, and an Oreo McFlurry.
The seven-member boy group BTS was next on the list. The BTS meal consisted of a 10-piece chicken McNuggets, medium fries, medium Coke, and Cajun and Sweet Chili sauce. Both the Cajun and Sweet Chili sauces were inspired by McDonald’s in South Korea and were limited to the BTS meal. This meal introduced two new menu items, unlike the previous two meals, which provided an incentive to purchase the meal. The BTS meal was also the first collaboration to be made available worldwide, allowing people from all over the world to try the order of BTS.
Saweetie followed the BTS meal with her order: a Big Mac, four-piece chicken McNuggets, medium fries, a medium Sprite, barbeque sauce, and the newly packaged and renamed Saweetie ‘N Sour sauce. With the meal, Mickey D’s also released different ways to put a spin on the meal called “How Saweetie Does It,” one-way being putting fries and Saweetie ‘N Sour sauce on the Big Mac.
Finally, the Cardi B and Offset meal was announced with a Super Bowl commercial this year. The Valentine’s Day-themed ad pictured multiple couples stating their lover’s McDonald’s order. The ad focused on the theme that a part of love language is knowing your SO’s go-to order. The first duo meal includes the order of Cardi B, a cheeseburger along with a Coke, and Offset’s order, a quarter pounder with cheese paired with a Hi-C Orange Lavaburst with an apple pie and large fries to share.
As Sophia Mou (9) states, “McDonald’s is increasing sales efficiently by attracting a specific target audience.” McDonald’s has been able to create meals featuring stars that are trending, making fans want to stop by a McDonald’s to buy the meal. As McDonald’s is the largest fast food chain in America, fans from all over the country are able to try their artist’s famous order. Someday, perhaps your favorite artist will have their own McDonald’s order on the menu.
Chase Kim • Mar 23, 2023 at 7:29 AM
I think this is a really intriguing marketing strategy by McDonald’s, using the influence of celebrities to increase sales. Given that I’ve gone to McDonald’s just for these meals, I guess it’s working!
Sophia Jones • Mar 9, 2023 at 7:25 AM
I always think it is so cool to see famous people’s orders, and this article is fascinating!