Apple Inc. was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company was incorporated the following year on January 3, 1977. It was originally named Apple Computer Inc., but was later changed to Apple Inc. The multibillion dollar corporation famous for their highly acclaimed technological products started in Cupertino, California. As of October 2014, Apple’s worldwide annual revenue was totaled at approximately one hundred and eighty-two billion dollars.

Sixteen out of twenty Yorba Linda High School  students have IPhones and the remaining four asked had androids. When these students were asked why they prefer Apple products over other brands products, the general response was, “because Apple is better.” When the same students were asked comparatively why Apple is better, there wasn’t a solid or substantial response. Junior Shannon Marquiss stated , “I use an iPhone because I find it easier to use and I’m more accustomed with how to use it.”

According to an article in Forbes Magazine, “Apple furthers itself as the industry’s  leading innovator,” but the frequently question asked is, “Why?” Why does Apple stand out from all of the other computer companies that make smartphones and tablets? Freshmen Sydney Baugh stated, “I use an iPhone because I have no idea how to work an android, plus I like all of the apple apps!” Despite this general answer, the question still remains unanswered. Why did she buy an iPhone in the first place? The knowledge of using an android is easily achievable if the person bought one and learned just like they had to with an iPhone. Most of the the apps on the iTunes App Store are readily available to androids, but what makes an Apple product better? What urges the average consumer to purchase an Apple product when there are several other readily available smartphones that are just as if not more user friendly?

Simon Sinek a reknowned author and motivational speaker is most familiarized for popularizing the concept of “The Golden Circle.” His most notable work is, “Start With Why: How Great Leaders Inspire Everyone to Take Action.” He stated that “a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” Sinek was a guest speaker on the acclaimed show TED. There he used Apple Inc. as an example to support the concept of “The Golden Circle.” He questioned why year after year Apple was more innovative than their competitors when it is just a computer company like the others and all of the materials they use for marketing is at the disposal of other companies. He discovered that there was a pattern that all these successful companies and leaders were using. He found they did the exact opposite of what everyone else was doing, all he did was codify it. Every organization has a Why? How? and What? “But very, very few people or organizations know why they do what they do. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? And why should anyone care? As a result, the way we think, we act, the way we communicate is from the outside in, it’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.” He stated that Apple approches things from the inside out and instead of staying What? How? and Why? they state it as Why? How? and What?