Taylor Swift: not only has her career made a major impact on the music industry, but her name alone can make an impact on anyone and anything. Just thinking about the past year, anything having to do with Taylor Swift soars in popularity; for example, the Kansas City Chiefs of the NFL’s fan base grew by thirty percent all because of Taylor Swift’s affiliation with the team’s tight end, Travis Kelce. Another example is her endorsement of Vice President Kamala Harris in her 2024 presidential election, where Taylor Swift’s endorsement post brought over 400,000 people to the vote.org website. It is no doubt that Taylor Swift holds a lot of influence, and her 20-month-long tour, The Eras Tour, is no exception. Swift’s Eras Tour has taken the world by storm, covering 146 shows across various continents.

Sadly, all good things come to an end, for Swift announced on her Instagram that she is concluding the final leg of her tour. This tour has impacted so many, but why was it as big as it was? Well, there isn’t just one answer for that; it is a culmination of things that made The Eras Tour so special to fans.

The Eras Tour isn’t just like any other album tour that singers go on; this tour was a celebration of Taylor Swift’s entire career. Because of this, fans felt very nostalgic, having grown up with Swift over the past fifteen years. By performing songs from each album (aka “era”), fans are taken through an emotional rollercoaster where it shifts through the upbeat,happy vibes of the album 1989, the melancholy nature of Evermore, or the revenge pop vibe of Reputation. 

Not only does her tour touch on multiple albums, but it is also the set design and production of the whole concert that makes The Eras Tourso special. Each “era” has its own distinctual color scheme and vibe, and the concert ends up being more of a real production rather than just someone singing on stage. There is acting, dancing, and visual storytelling throughout the entire three-hour show.

The Eras Tour has become a cultural phenomenon, and it has broken world records for being the most successful and highest-grossing tour of all time, with its earnings surpassing $1 billion. The show has become a community experience because of how many people across the world have gotten the privilege of witnessing it.

To end this era beautifully, Taylor Swift just announced via Instagram on October 15, 2024, that she will be releasing a 256-page book filled with exclusive pictures from the tour, personal reflections from Swift herself, and sketches of the set designs, costumes, etc. She is releasing this book exclusively through Target. Along with this book, she is also finally releasing her newest album, The Tortured Poets Department, on vinyl exclusively at Target! 

Even though this is the end of an era not only for the artist but for many fans around the world, it is no doubt that Taylow Swift is not done with her career, and that there are only bigger and better things to come! “