“Let’s try the Crumbl Cookies of the week!” This phrase seems to always pop up on the For You Page of social media apps,, but have you ever stopped to wonder what makes this cookie brand so wildly popular? Here is an outline of the several reasons that account for the success of this unique cookie company.
Unique Weekly Menu
Unlike any other cookie company, Crumbl Cookies has a weekly rotating menu, which gives them an opportunity to pique almost everyone’s interest at least once. They offer a weekly selection of cookies that keep their customers interested in the new flavors of the week. By creating anticipation and excitement for the variety of sweet treats they offer, Crumbl Cookies is able to bring in new customers and keep returning ones.
Particularly, Crumbl Cookies gained a considerable amount of traction for their cookie selection the week of September 23-28. The menu consisted of: Birthday Cake ft. OREO, Confetti Cake, Caramel Shortbread ft. Twix, The Original Pink Sugar, Peanut Butter t. Snickers, and Milk Chocolate Chip. Like many other students at Yorba Linda High School, August Tung (9) has also tried Crumbl Cookies’s menu for that week and shares his thoughts, saying, “I was looking forward to trying this week’s Crumbl Cookie for so long, but it was pretty underwhelming when I tried it. Although the specific cookie that I tried just tasted like sweet dough, the Banana Pudding Cookie from a few weeks ago was absolutely delicious.”
Quality Ingredients
Crumbl Cookies is known for its large-sized cookies made with only the freshest ingredients to perfect the taste of each cookie. Ingredients such as real butter, fresh fruits, fine chocolate, and gourmet topics are key factors to how they stand out from competing businesses. These seemingly small components have all added great significance to the high-quality flavors and textures of every cookie.
Large Social Media Presence
On apps such as TikTok and Instagram, Crumbl Cookies has gone viral several times for their enticing flavors of the week. The company gains increasing traction as creators share their weekly reviews, taste tests, reactions, memes, and overall moments with the cookie, which leads to more people hearing about the Crumbl Cookie name. Let’s be honest, a random Crumbl Cookie post has probably tempted you to get one yourself.
The Packaging and Presentation
If there is one well-known thing about Crumbl Cookies, it’s that their cookies always look very appealing. Their iconic pink box packaging with delicious cookie designs pulls customers into buying the cookies. The unique design of individually boxed cookies with specially crafted concepts creates a memorable experience that makes the cookies feel as if they were a special treat. Whenever you see a pink box, you can’t just help but relate it back to Crumbl Cookies.
Easily Accessible
Crumbl Cookies has locations all across the U.S., not to mention options for delivery, which makes it convenient and accessible to many in different locations.
For the week of September 30 – October 5, Crumbl Cookie offers a variety of desserts, including Semi-Sweet Chocolate Chunk, Brownie Sundae, Cookies & Cream Milkshake ft. Mini Oreo, Ultimate Peanut Butter, Oat Meal Chocolate Chip, and Pumpkin Cake Cookie. With flavors switching every week, why not stop by a Crumbl Cookie shop to try one that piques your interest (Crumbl Cookies)?
