The Wrangler

Should Social Media Influencers Be Considered Celebrities?

Madison Preston, Editor-in-Chief

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With the recent technology and social media boom, it has opened the opportunity for normal people to express their creative side and be recognized. Social media influencers have taken over the internet and are now gathering as much attention as the mainstream celebrities. Whether it be someone who built a loyal following off of youtube or someone with millions of Instagram followers, social influencers are inescapable.

Youtubers should not be looked over. There are too many of them with over one million subscribers to count. In fact, the top ten highest paid youtubers all made from five to fifteen million dollars just last year. They are taking over the mainstream world, and I believe they’re so successful because they have a closer connection to their audience than musicians or actors. Several Youtubers have published books and made it on the New York Times Bestseller list. They don’t stop at books as many social influencers have played roles in movies or music videos. However, they’re not only starring in mainstream musicians videos because some influences have used their platforms of millions to release their own original songs.

The celebrity endorsement has been a huge marketing strategy for decades. However, the new, hot strategy is to use social influencers. Of course celebrities are still very much in demand, but social influencers have a higher level of influence with their fan base because it was built organically. This doesn’t stop at product advertising. Huge companies like MTV bring Youtubers to special events to promote and interview other celebrities. That is, if they’re not already attending the award shows themselves.

The high demand for social influencers has even led to the creation of a convention. Vidcon has been going on since 2005 and grows bigger by the year. Thousands of loyal fans attend to see their favorite creators speak in panels or perform. This event, held in Anaheim, California, has received such a good response that just last year the first Vidcon Australia was held.

Overall I think youtubers deserve this recognition because all of them are bursting at the seams with creativity. They create original content, while still listening to the requests of their audience. With mainstream celebrities there really isn’t much personal connection or interaction, so what the social influencers are doing is truly unique.

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Should Social Media Influencers Be Considered Celebrities?